Why do people buy? This is an age old question which smart marketers have been trying to answer. There are endless number of market research techniques which try to answer the same. There are survey methods, there are projective techniques, there are observational methods and so on and so forth. But, nothing gives you a clear cut answer in terms of what excites the consumers and why they end up buying what they buy. Or, for that matter, why they don't buy inspite of having come close to buying you many times.
The new answer that Lindstorm comes up with is the brain imaging technique. This is a medical technique used to look into the the brain for any lesions and so on. But, marketers are now trying to use it to see what brain activity happens when consumers see an ad, when they see an image, when they are excited and so on.
And, Martin Linstorm says that this is the new way to go!
But I guess we need to wait and watch. This has potential but I guess it is just too early to become overjoyed!
0 comments:
Post a Comment