Ad Review : Pepsodent - ShahRukKhan Ad : Pappu & Pappa

You can watch the ad by clicking the above or by logging into the following Youtube link :

http://www.youtube.com/watch?v=O-CIzogOaD8

This is one ad which I liked. The idea of putting a cine star - one whom even the kids can relate to, is a good move. The presence of Shahruk Khan and his voice lend good entertainment value to the film. The 2 minute germ kill is coming across nicely.

But, the star can also be the problem in the ad. The Shahruk performance is so good that you forget that you are watching an ad for a toothpaste. Also, the proposition seems to lose its sting a bit by the time you finish seeing the ad.

But, overall, an extremely likeable ad. HUL seems to be taking the "time" as a measure of performance across its product categories...!

Personally, I would rate it at about 7 out of 10 on how much I like this ad...